Deutsch (Deutschland)COMM-TEC Presents New Brand Identity at ISE 2026
Integrated Systems Europe (ISE) 2026 concluded successfully with 92,170 visitors, once again underscoring its position as the world’s leading trade show for the ProAV industry. For COMM-TEC, ISE marked an important milestone: following the rebranding from Exertis AV to COMM-TEC, the company presented itself for the first time under its new brand umbrella to an international trade audience.
Together with the teams from COMM-TEC DACH & CEE, COMM-TEC Italy and COMM-TEC Iberia, COMM-TEC appeared for the first time as a unified European trading brand. The shared exhibition stand highlighted the close collaboration within the European network and demonstrated how COMM-TEC combines strong regional market expertise with international connectivity.
Throughout the show, the COMM-TEC stand developed into a central meeting point for customers, partners and manufacturers. Discussions focused on specific project requirements, current market trends and future developments in the professional AV environment. The new brand identity attracted significant attention and received very positive feedback.
“ISE 2026 was an important milestone for us,” says René Schülein, CEO COMM-TEC DACH. “Our joint appearance with our European colleagues demonstrated how COMM-TEC combines European strength with local proximity. Our customers benefit from personal contacts on site, short decision-making processes and access to a Europe-wide coordinated portfolio and service backbone. This combination makes us a reliable partner in the ProAV market.”
From a marketing perspective, the trade show also confirmed the brand’s strategic direction. “We received a great deal of positive feedback at ISE 2026—from customers, partners and manufacturers alike,” says Mike Hommel, Marketing Director COMM-TEC DACH. “It became particularly clear that our new brand positioning is well understood: as a European trading brand with strong local roots. For our customers in the region, this means close collaboration, personal contacts and fast coordination—combined with a Europe-wide portfolio, services and expertise. This is exactly what makes the COMM-TEC brand tangible.”
COMM-TEC’s appearance at ISE 2026 marks the starting point for COMM-TEC DACH under the new brand and lays the foundation for the continued expansion of strong partnerships with customers and manufacturers across Europe.
About COMM-TEC
COMM-TEC is an established trading brand for professional AV solutions with nearly 40 years of experience. As part of the international Nexora Group, COMM-TEC combines strong local market knowledge with global expertise. Guided by the principle “Home of ProAV” the company supports resellers, system integrators, consultants, and architects in delivering projects efficiently, reliably, and future-proof.
For more information, please visit the company's website at: https://www.comm-tec.de/en-us/
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Press contact at COMM-TEC
Mike Hommel
Phone: +49 (0)7161 3000-250
mike.hommel@comm-tec.de
COMM-TEC GmbH Siemensstr. 14 D-73066 Uhingen www.comm-tec.de
This press release is approved for reprint. When publishing, we kindly ask for a short note to oezge.sertel@comm-tec.de or the receipt of a voucher copy.